Sherry, this is the document I should have been sending you every two weeks for the last six weeks. From now on you won't have to ask for it.
When you flagged the conversion gap, we went heads-down on the answer. The funnel is live, the booking bot is almost ready, A2P has cleared, and a reactivation campaign is being prepared against six hundred warm contacts. Here is the plan to activate all of it.
You raised the conversion gap, we took it seriously, and we went to work. What we should have done in parallel was bring you into the room more often, so you saw the build instead of waiting for it. That's the gap I'm closing, starting now.
That's the line in the sand. Strategy reviews land every two weeks whether or not we have good news to share. The wait that brought us here doesn't repeat.
Just you and me. Not the group call. Standing time on the calendar. Reviewing what's converting, what isn't, and what to test next. First one this week.
When the bot books a call, you see it the moment it lands. You sit in on calls if you want.
Specific numbers. Reviewed at day 14, decided at day 30. You'll know exactly where we stand at every point.
When we restructured pricing, you stayed at $497 because you'd been with us from the start. That hasn't changed. It isn't changing now. New clients pay differently, included here for context, not comparison.
Your rate stays where it is. The work you get keeps getting better.
No upcharge. No "add-on package." This is what your $497 covers, and it's what we've been heads-down on since you raised the conversion gap.
Higher-intent qualifier in front of every booking. Built, tested end-to-end, currently live for review. The only thing left is connecting your subdomain. That's a one-step DNS change once you sign off.
Every new lead from your FB lead form gets an SMS within 60 seconds. The moment they reply, the bot takes over: qualifies, handles objections, persuades them to book. When the call locks, your existing notification + reminder workflow fires. No-show recovery and post-call nurture are wired alongside it.
You sent over the lists. We have them segmented. Three book audiences, three different message hooks, each tuned to the topic they already showed interest in. Your Meta lead-ad contacts get worked alongside them.
Your Meta ads have produced strong, consistent lead volume at healthy cost-per-lead numbers. The lead engine is working. What we're now plugging in is the activation layer behind it.
30 minutes, every two weeks, just you and me. Reviewing performance, making adjustments, refining approach. Every call ends with one named tool you can use without me that week. The coaching layer that should have been there from the start.
Lead generation and activation are ours. Showing up and signing off is yours. The conversion side is shared, because closes depend on the offer as much as the leads. No one carries blame for what they don't control.
No conversion target on this page. Conversations and booked calls are tracked, but they live in our bi-weekly call where we can read them together, not on a public scoreboard. Closes depend on the offer, the prospect, and you in the room. We don't carry the close on our side. We carry the chance.
Context: a single coaching client at your published rates, or one booked keynote, covers many months of this engagement. The infrastructure above is the engine that gives us repeated chances at it.
"No Show" or "Completed" after every call. That tells the system whether to fire the no-show recovery or the post-call nurture. We'll send your VA a 5-minute walkthrough this week.
It's already live for review at winn-funnel.pages.dev. One pass from you, then we point your subdomain at it.
Standing 30-min slot, every two weeks. Calendar invite goes out today.
The way executives buy coaching and book keynotes has shifted in the last 18 months. Decision-maker scrutiny is up. Risk tolerance is down. Proof bars are higher. Nothing about your work, your credentials, or your IP is in question. The market around you has moved, and the offer should move with it.
I'd like one of our bi-weekly calls to be a joint reading of your coaching offer and your speaking offer side by side, the way you'd read a client's leadership profile before designing their plan. The promise, the proof, the price anchor, the guarantee, the path the buyer takes from "interesting" to "yes."
Your speaking ad is generating significantly more leads than your coaching ad, at a lower cost. Speaking is the warmer wedge. We start there.
Until we've finished that reading together, we'll route the warmest reactivated leads to a stripped-down booking page, so we're not pushing them through pages we haven't yet calibrated with you.
$497 continues. Bi-weekly calls continue. Bot, funnel, reactivation keep producing. We start the offer review on call #2.
Clear handover. You keep the funnel, the ad account, the bot prompts, the lead list, every nurture sequence. We end cleanly. We stay friends.
No vagueness. Three checkpoints at day 30. All three shipped = we keep going. Any one missed = clean exit option opens.
Conversation and booking numbers are reviewed in our bi-weekly call. They inform the conversation, they don't gate the engagement.
30 days.
A scoreboard.
A decision.
Let's go to work.